Frequently

Asked Questions

What is Cooperative Marketing?

Cooperative Marketing is when a group of companies like yours split the cost of a campaign which brings the costs down to an affordable rate for all participants.

Why Direct Mail?

Because Direct Mail works!  We have real-world experience in mailing millions of pieces a month.  Direct Mail always brought in the highest revenue per lead, more than double the amount compared to online marketing, TV and radio.  

What about Online Marketing?

Online Marketing is a great marketing channel; however, you have to compete with big businesses that have large corporate budgets to have an impact.  Additionally, experts state that consumers see over 5,000 online advertisements a day.  The average pieces of postal mail a consumer receives a day is 5.  See "Why Direct Mail" above.

What is the minimum order?

A typical Direct Mail campaign costs thousands of dollars.  Shared-Cost Marketing enables you to split the costs and brings the minimum order down to hundreds instead of thousands of dollars.

What can I expect for an ROI?

Although we cannot guarantee an ROI because every company is different, we have read articles of McDonald's receiving an ROI of 600% on their coupon-based direct mail campaigns. Of course that's McDonald's.  Would you be happy with an ROI of 50%, 100% or 200%?  Bed Bath & Beyond spends millions of dollars on their Direct Mail coupons because they work.  We won't know how yours will do until we get in the mail; however a 1% response rate is a good rule of thumb to use.  Most coupon based mailings, if done correctly, get double or triple that amount. We'll even help you track performance and figure out your ROI!

Call today to get started!  (503) 206-8941