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Frequently
Asked Questions
What is Cooperative Marketing?
Cooperative Marketing is when a group of companies like yours split the cost of a campaign which brings the costs down to an affordable rate for all participants.
Why Direct Mail?
Because Direct Mail works! We have real-world experience in mailing millions of pieces a month. Direct Mail always brought in the highest revenue per lead, more than double the amount compared to online marketing, TV and radio.
What about Online Marketing?
Online Marketing is a great marketing channel; however, you have to compete with big businesses that have large corporate budgets to have an impact. Additionally, experts state that consumers see over 5,000 online advertisements a day. The average pieces of postal mail a consumer receives a day is 5. See "Why Direct Mail" above.
What is the minimum order?
A typical Direct Mail campaign costs thousands of dollars. Shared-Cost Marketing enables you to split the costs and brings the minimum order down to hundreds instead of thousands of dollars.
What can I expect for an ROI?
Although we cannot guarantee an ROI because every company is different, we have read articles of McDonald's receiving an ROI of 600% on their coupon-based direct mail campaigns. Of course that's McDonald's. Would you be happy with an ROI of 50%, 100% or 200%? Bed Bath & Beyond spends millions of dollars on their Direct Mail coupons because they work. We won't know how yours will do until we get in the mail; however a 1% response rate is a good rule of thumb to use. Most coupon based mailings, if done correctly, get double or triple that amount. We'll even help you track performance and figure out your ROI!