The Local Store Marketing Guide is a unique collaboration of local store marketing principles all rolled into one easy to use application and was created just for the restaurant and hospitality industries. The Guide consists of several marketing modules - First, there is the overall workshop area designed to introduce the user to the "7 Principles of Local Store Marketing". The tutorial delves into the processes behind the 7 Principles of LSM and goes into demonstrating how to take sales ideas and transform them into feasible LSM plans.
Other modules organize your efforts into the planning, assignment, implementation and performance tracking of your plan, from LSM generated sales down to the bottom profit dollar. The system also boasts of a price point comparison analysis matrix that is based on menu item price, volume and expense structure. Overall, the Local Store Marketing Guide is a complete, start-to-finish solution.
